Apollo Launches
apollo creates
canal living
01

Places are
never finished.

A building can change its role. A site can carry a new rhythm. A forgotten space can become part of the city again. We believe every place holds more than what is visible at first sight.

Before there is a plan, there is a question. Before there is development, there is attention. Apollo Launches reads places carefully, imagines possible futures and shapes those possibilities into projects that can move, towards partners, permits, investment and realisation.

Read our Manifesto
Architectural scale model of a layered residential masterplan with rooftop gardens and waterways
02Context

Every place begins with what is already there.

A site is never empty. It carries structure, light, memory, movement, neighbours, limits and possibility. We study these layers before deciding what should be added, changed or revealed.

Aerial view of the building along an Amsterdam canal, surrounded by neighbouring blocks and trees
03Projects

Places with more to give.

A portfolio of overlooked spaces, existing structures and new urban possibilities, each shaped by its own context, constraints and future use.

A historic Amsterdam residence reimagined for contemporary use.
Canal HouseA historic Amsterdam residence reimagined for contemporary use.
Open volumes facing the IJ, shaped by light, material and long views.
Waterfront LoftOpen volumes facing the IJ, shaped by light, material and long views.
Care apartments arranged around brick, oak, garden and daily rhythm.
De ElzenhofCare apartments arranged around brick, oak, garden and daily rhythm.
Terraced living by the water, connected to planting, horizon and light.
Waterfront ResidenceTerraced living by the water, connected to planting, horizon and light.
A mixed-use city volume anchoring public life at street level.
Plein BuildingA mixed-use city volume anchoring public life at street level.
04Detail

The future is
in the details.

Materials, thresholds, façades, gardens, entrances, routes and views all shape how a place is used. We look closely at the elements that make a project feel grounded, not only on the day it is delivered, but for decades after.

Close-up of the travertine façade with planted reveal and timber-framed windows
05Our Method

Read. Imagine. Shape. Launch.

Our process moves from careful observation to concrete development strategy.

01

Read

We study the site, structure, context, light, movement, history, constraints and hidden potential.

02

Imagine

We explore possible futures and create spatial concepts with meaning, atmosphere and direction.

03

Shape

We translate ideas into design strategy, feasibility, planning, partnerships and development logic.

04

Launch

We prepare projects for architects, investors, municipalities, permits, builders and long-term development.

Resident at a floor-to-ceiling window overlooking the canal, travertine and oak interior
06Living / Experience

Designed for
longer horizons.

A good project should make sense beyond the moment of completion. We think about how spaces are entered, inhabited, maintained, shared and remembered, from the scale of the city to the scale of a window, garden or room.

Let's create
what's next.

We are looking for places with more to give, and for the partners who can help bring them forward. If you own, know or work with a site that deserves a more considered future, we would like to hear from you.

Start a Conversation
Email
hello@apolloprojects.com
Phone

+31 (0) 20 261 01 11

Studio

Keizersgracht 126
1015 CW Amsterdam